Web design guru Jakob Nielsen says most visitors only read about 20 words on a home page, so editors should be very concise.
Web design guru Jakob Nielsen says most visitors only read about 20 words on a home page, so editors should be very concise.
People spend an average of only 27 seconds on each page, mostly skimming for links and other visual clues about where to go next, Nielsen and Loranger report, according to The Washington Post. People spend slightly more time on interior pages but still under a minute, even when viewing product details and lengthy articles.
