Nielsen reports that in the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.
- Online video consumption is up 16% from last year. Of note, approximately 44% of all online video is being viewed in the workplace. The research shows that Americans watch network programs online when they miss an episode or when a TV is not available. Online video is used essentially like DVR and not typically a replacement for watching TV.
- Active mobile video users grew by 57% from the fourth quarter of 2008 to the fourth quarter of 2009, from 11.2 million to 17.6 million. Much of this increase can be linked to the strong growth of smartphones in the marketplace.