60% of Americans Use TV and Internet Together

Nielsen reports that in the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.

More tidbits:

  • Online video consumption is up 16% from last year. Of note, approximately 44% of all online video is being viewed in the workplace.  The research shows that Americans watch network programs online when they miss an episode or when a TV is not available.  Online video is used essentially like DVR and not typically a replacement for watching TV.
  • Active mobile video users grew by 57% from the fourth quarter of 2008 to the fourth quarter of 2009, from 11.2 million to 17.6 million.  Much of this increase can be linked to the strong growth of smartphones in the marketplace.
March 22, 2010 by 8 Comments
Filed Under: Convergence, Future of Media, Research and Studies, Video
  • http://fastforwardacademy.com/ enrolled agent

    With people getting busier everyday, and with TV companies cashing in on the trend, it's no surprise. People are now in no hurry to catch favorite shows or missed episodes because they can always catch up on uploaded videos and TV shows online.

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    With people getting busier everyday, and with TV companies cashing in on the trend, it’s no surprise. People are now in no hurry to catch favorite shows or missed episodes because they can always catch up on uploaded videos and TV shows online.

  • viewmytv

    How odd! 60% of our users on viewmy.tv are Americans!

  • Anonymous

    How odd! 60% of our users on viewmy.tv are Americans!

  • http://fastforwardacademy.com/index-page-irs-enrolled-agent-exam-course.htm melissa

    I don't just use tv and internet together, I use them simultaneously. :o ) My DVR only records two shows at once, people– sometimes I need a third option!

  • http://fastforwardacademy.com/index-page-irs-enrolled-agent-exam-course.htm enrolled agent study guide

    I don’t just use tv and internet together, I use them simultaneously. :o ) My DVR only records two shows at once, people– sometimes I need a third option!

  • http://fastforwardacademy.com/index-page-irs-enrolled-agent-exam-course.htm enrolled agent study guide

    I don't just use tv and internet together, I use them simultaneously. :o ) My DVR only records two shows at once, people– sometimes I need a third option!

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