via The Joy of Tech
One in four teenagers are “cell-mostly” internet users, who say they mostly go online using their phone, challenging marketers’ assumption that the mobile is consumers’ “second screen,” reports The Brand Republic.
BuzzFeed has become the poster child for what some call sponsored content or “native advertising,” but despite the skills of founder Jonah Peretti, the secret to making ads go viral is not quite as simple as it appears to be. via paidContent.
When was the last time you added a new friend on Facebook? I still go to Facebook every day to browse links and baby pictures, but like many people I know, I am not adding many new friends. The problem is that my personal information on the site has built up over the past few […]
Design isn’t just for the big guys: In Memphis, the Commercial Appeal retells MLK’s last 32 hours » Nieman Journalism Lab
It’s been 45 years since Martin Luther King, Jr.’s murder was on the front pages of newspapers around the country. For The Commercial Appeal in Memphis, the story was a local one; King was assassinated while visiting the city to lend his support to the city’s sanitation workers who were on strike t . . […]
Twitter has been building up its ad business for three years, but early on it figured out that it had a hit with “Promoted Trends.” That’s the ad unit that lets a brand occupy the top spot on Twitter’s “Trends” list for a day; Twitter recently started asking $200,000 a day for the privilege. In… […]
Most journalists now understand they need to engage with audiences, whether online or in person. But it’s still not clear how news organizations can measure whether their attempts at engagement are paying off. “Engagement isn’t just Twitter, Facebook or social … Read more . . . Read the full story…
Now that TV networks have tasted subscription fees, they aren’t willing, or able, they say, to go back to the old model of advertising alone. . . . Read the full story…
From GigaOM: Has the world has changed so much that don’t really need something like Google Reader. Is it time to think about something else, something brand new. Something that is more in sync with a world where information flows through the social webs and is consumed on devices in our pockets. So . . . […]
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader and a couple of blog posts. . . . Read the full story…