BBC News to launch new reader comment system
September 29, 2005 · Filed Under General News, Great Use of Community, Great Work Gallery, Legal issues, Social Media
BBC News is set to launch a new reader comments system on Oct. 10 that, for the first time, will enable readers to post comments to the site before an editor has looked at them.
BBC News is set to launch a new reader comments system on Oct. 10 that, for the first time, will enable readers to post comments to the site before an editor has looked at them.
The new system will rely mostly on “reactive moderation,” asking readers to report inappropriate content and material that breaches house rules, according to journalism.co.uk. Readers will also be able to rate postings and other users can browse comments either in chronological order or by those ratings.
The BBC is moving to the new system because the site is currently overwhelmed by the volume of submissions, as every comment currently has to be individually approved before being published.
An average 6,000 comments are submitted on a typical day, and up to 20,000 on a busy news day – but only around 10 per cent of those are published.
“The BBC has a dirty little secret: the vast majority of comments are never even looked at,” project manager Daniel Mermelstein said. “It’s a bad user experience. It’s arbitary, unpredictable and users get frustrated because their comments aren’t being published.”
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