BBC’s iPlayer scores big
January 15, 2008 · · Comment
More than one million visitors went to the BBC’s iPlayer site during the two-week period ending January 7, with an average of 250,000 programs being downloaded or streamed a day, according to BBC research.
Each program streamed is watched for less than 25 minutes. Streaming is more popular than downloading by a factor of eight to one.
The BBC’s Ashley Highfield says:
Now looks like demand for long-form video over the web may be much higher than iTunes has witnessed so far: It’s too early to say, but I think we may be at the start of rewriting the rule book. So does The Guardian’s Mark Lawson, who wrote that “iPlayer may represent the biggest step-change yet in the way television is seen”.
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