BBC’s iPlayer scores big

More than one million visitors went to the BBC’s iPlayer site during the two-week period ending January 7, with an average of 250,000 programs being downloaded or streamed a day, according to BBC research.

Each program streamed is watched for less than 25 minutes. Streaming is more popular than downloading by a factor of eight to one.

The BBC’s Ashley Highfield says:

Now looks like demand for long-form video over the web may be much higher than iTunes has witnessed so far: It’s too early to say, but I think we may be at the start of rewriting the rule book. So does The Guardian’s Mark Lawson, who wrote that “iPlayer may represent the biggest step-change yet in the way television is seen”.