Facebook Users Prefer Broadcast Media

March 21, 2010

Facebook now sends more traffic to media sites than Google News. Perhaps even more interestingly, Hitwise finds that a larger proportion of Facebook’s News and Media traffic is directed toward Broadcast Media websites compared with Google News, while print media brands dominate the sites that get visited after Google News.


Twitter users like mainstream media less than bloggers

March 19, 2010

While mainstream media accounted for about 80% of all items linked in blogs, while online about a third of links on Twitter are to mainstream media sites, according to The State of the News Media 2010 report.

Read more »


Internet ad spending increased in 2009

March 17, 2010

Internet display advertising expenditures increased 7.3 percent in 2009, aided by sharply higher spending from the telecom, factory auto and travel categories, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008


Americans are becoming news “grazers”

March 16, 2010

The American news consumer is increasingly becoming a grazer, across both online and offline platforms, according to new research from PEJ and the Pew Internet and American Life Project. “On a typical day, nearly half of Americans now get news from four to six different platforms—from online to TV to print and more.”

Read more »


The best of South by Southwest (SXSW)

March 14, 2010

Interesting ideas coming out of South by Southwest (SXSW). Here are a few  good summaries:

Read more »