Wired Editor: Newspapers can learn from Club Penguin
July 1, 2009
Wired editor and “Free” book author Chris Anderson said, in a talk to the Guardian newspaper, that newspapers need to find a “pet for their penguin” – “freemium” things that they can charge for to support journalism. Read more »
Online Publishers Association new ad units go live
June 30, 2009
The Online Publishers Association (OPA) announced 37 OPA member companies are making new ad units available and several are running major advertising campaigns across a variety of sectors including consumer packaged goods, automotive, and financial.
Online newspaper experiment in Seattle fails
June 29, 2009
The Seattle Courant, an experiment in building an online-only newspaper in Seattle, has shut down. Keith Vance, who founded it, said it failed because he wasn’t able to get the project the funding it needed to survive.
Read more »
New site blurs editorial and advertising ‘church-state’ wall
June 8, 2009
True/Slant, which has been in beta, officially launches today. It’s a new Web site that is, according to Howard Kurtz, “mapping a new relationship between journalists, readers and advertisers.” Read more »
10 steps to saving newspapers in the digital age
June 7, 2009
Mark Glaser, Executive editor of PBS MediaShift, sent out 10 great tweets over the weekend, from his hospital bed, about ways to save newspapers. Here they are…
Ads You Can Digg…or Bury
June 4, 2009
Digg is launching a clever new ad plaform in the next few months. “Digg Ads will give you more control over which advertisements are displayed on Digg. The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system. “
New Media Makers Get Grants for News
June 3, 2009
At least 180 community, family and other foundations have contributed nearly $128 million in grants to news and information initiatives in the United States since 2005, according to a new J-Lab report: “New Media Makers: A Toolkit for Innovators in Community Media and Grant Making.” Read more »
Plans for charging for newspaper content online
June 3, 2009
The American Press Institute presented a “Newspaper Economic Action Plan” to newspaper executives last week that detailed “models and recommendations” for charging for online content, which you can download here. Steven Brill and Merrill Brown also gave a presentation to newspaper executives last week about charging for online content, which you can see below.
Live updates from media and technology conference
June 2, 2009
Live twitter stream from MediaBistro Circus conference Tuesday and Wednesday — nicely sorted by speakers and attendees.
Newspaper publisher meet to discuss paid content
May 28, 2009
The Newspaper Association of America gathered top newspaper executives this week to discuss “Models to Monetize Content,” including charging for online content, James Warren reports for The Atlantic.