TV ads during the Super Bowl cost $4 million for 30 seconds, but how far would $4 million would go in the world of digital advertising? Here’s what it would buy…
Jim Amoss, the longtime editor of The Times-Picayune, addresses whether the quality of the paper’s reporting will be affected by moving to a digital platform in this 60 Minutes Extra video interview. “Will journalists be judged by the amount of online traffic their stories receive?”
Is the death of Newsweek another harbinger of the coming death of print? If so, why did Newsweek die this year while other similar magazines, like Time, the New Yorker and the Economist, thrive? Tina [Brown] says that ‘every piece of the zeitgeist was against Newsweek’. That’s not quite true — the circulation of Time, […]
“More than a year and a half later, it’s clear the New York Times’ paywall is not only valuable, it’s helped turn the paper’s subscription dollars, which once might have been considered the equivalent of a generous tithing, into a significant revenue-generating business,” Bloomberg reports.
By now it’s not surprising that huge numbers of people use their smartphones while watching TV in primetime. But when exactly? A new study finds that “people put their phones down at the top of the hour, when new shows start. And as soon as ads come on, they pick up their gadgets again.” via […]
“Google, Microsoft and AOL are hoping that their web video offerings and NewFront presentations will help them extract a healthy slice of the TV industry’s upfront money this year. Not happening.” Simulmedia founder Dave Morgan expains why.
David Verklin, the former CEO of Aegis Media Americas, one of the five largest buyers of advertising time and space in the nation, says in this video interview that TV has moved from a device to “an experience” in the past 36 months. He believes advertisers will continue to spend a lot of dollars on […]
The Internet’s share of global ad spending is expected to grow in the next several years, and pass newspaper ad spending for the first time in 2013.