TMZ founder Harvey Levin says newspapers and magazines should get out of the print business if they want to survive. “What is the magic of holding a piece of paper in the air when you read? You [in the news media] think you have to preserve this? Why?”
The rapid growth of tablets like the iPad is helping to increase news consumption, but so far the devices don’t appear to be the panacea for the news industry’s woes that many had hoped. While three out of every 10 tablet users consume more news daily, a majority say they are not willing to pay for […]
The rate of growth of Internet ad revenues more than doubled year-over-year, in the first half of 2011, according to figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Twitter is beginning for the first time this week to sell political advertising, in an attempt to capitalize on the upcoming election cycle and the key role Twitter is already playing as part of the national political conversation, Politico reports.
CNN has bought Zite, an iPad app that offers personalized discovery of news content in a sleek design. It will continue to run Zite as a stand-alone business, while also incorporating some of its technology into its websites and other products
The amount local advertisers spendon mobile advertising and promotions is forecasted to double every year for the next five years, according to a new report for Borrell Associates. If that occurs, local mobile marketing expenditures would surpass $18 billion for advertising and $4 billion for promotions – more than Main Street businesses currently spend on traditional […]
Incoming New York Times Executive Editor Jill Abramson spent six months recently focusing on the online operations. During that time, she tells AdAge, she learned a number of things — such as the Web staff was not as integrated as it should be, the online competitive landscape is greater than she realized, and The Times […]
What if media organizations could upsell their audience on a better customer experience, the same way airlines charge more for Business class? Oliver Reichenstein, from the design agency Information Architects, proposes that news sites should do just that, rather than focus primarily on pay walls and charging for information. In other words, what he means is that […]
CEO Jim Bankoff says SB Nation is aiming to be a “great media company” in various content verticals, he tells Beet.TV in this interview. The site has made its first big content move outside of sports with the hiring of several former Engadget staffers to launch a new technology vertical, and is setting up a […]
A study by by Daniel Ruby of Chitika, an online advertising network of 100,000 sites, found that, on average, 34 percent of Google’s traffic went to the No. 1 result, about twice the percentage that went to No. 2., The New York Times reports.