News sites are primarily dependent on casual users, most of whom enter from Google. That said, Facebook is one of the fastest growing traffic sources, while Twitter barely registers.
New report: Internet more important than newspapers, but still not trustworthy
Newspapers are now less important than the Internet as a source of information, yet the majority of online users say most online information is not reliable, according to the 10th annual study of the impact of the Internet on Americans by the Center for the Digital Future. The study also found that 70 percent of [...]
How Media Consumption Has Changed Since 2000
Consumption of news, information and entertainment has radically changed since 2000. Lee Rainie, the Director of the Pew Research Center’s Internet & American Life Project, presented the latest data and trends today at the Newhouse School’s M.O.B. (“Monetizing Online Business”) Conference. Here is his presentation, packed with interesting details.
One in eight to cancel cable and satellite TV in 2010
Watch out: We’re starting to see the beginnings of a trend of people getting rid of their cable and satellite TV subscriptions in favor of Internet streaming. One in eight consumers will eliminate or scale back their cable, satellite or other pay-TV service this year, according to a new study released this week by Yankee [...]
Did you know that LinkedIn can be a huge traffic source?
Most media sites are obsessively focused on how to get more traffic from Facebook and Twitter, but few pay attention to LinkedIn. Big mistake. It is one of the fastest growing social networking sites with deep user loyalty and engagement, and is quickly becoming a big potential traffic source, especially to news and information sites.
Filed Under: Essays and Commentary, Research and Studies, Social Media