CBS News to launch smart mobile site
March 26, 2008 · Share This · Comment
CBS News is launching an improved mobile site that will recommend relevant headlines based on what people with similar tastes are clicking on.
CBS has partnered with a company called Aggregate Knowledge, which sifts through click-histories of every story on the site and looks at users in aggregate in order to find patterns in those clicks so that it can recommend the most relevant content.
“What we are really trying to do is make the discovery of content on the phone much easier and more relevant than it is today,” said Jeff Sellinger, executive vice president of CBS Mobile. “If we can make it easier to get to content that people want, they’ll have a much better experience and they’ll come back.”
The CBS Mobile Web site will display suggested articles in the form of “Your Headlines.” Because content suggestions are user-driven, they change throughout the day based on natural shifts in interest from morning news, to feature articles, to breaking stories and trends.
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