Celebrities and athletes drive Olympics social media chatter

Bluefin Labs has been tracking social-media response to ads running during the Olympics and found that the brands that resonated the most had a lot in common. ”With the exception of Nike,” says Bluefin’s Mike Guigli, “there is one similarity among the Top 10 gainers: They all use celebrities or popular Olympic athletes to deliver their messages. For example, the top two, Budweiser and Visa, have two very well-known celebrities narrate their commercials — Jay-Z and Morgan Freeman, respectively.”