CNN buys iPad news app Zite

CNN has bought Zite, an iPad app that offers personalized discovery of news content in a sleek design. It will continue to run Zite as a stand-alone business, while also incorporating some of its technology into its websites and other products

Zite is one of the better personalized news apps on the market. That said, it’s had trouble gaining traction in a crowded marketplace, especially against products like FlipBoard and Pulse and more established media companies like CNN, which has its own iPad app.

KC Estenson, general manager of CNN Digital, says they bought Zite because they believe it “represents the next generation of content discovery and personalized publishing and CNN wants to help lead in that space.”

He also added that they plan on using Zite’s technology to help CNN’s Websites and apps serve more personalized content.

Zite’s CEO Mark Johnson, who will join CNN and continue to run the product, says that part of the reason they did the deal is that “being part of the CNN family gives us the capital to grow Zite’s business and continue to innovate.”

CNN paid between $20-$25 million for Zite, according to All Things D