CNN plans to launch a new site dedicated to user-generated content at iReport.com this week, Mediaweek reports. The organization paid $750,000 last month for the domain.
Since launching its iReport initiative in August 2006, CNN has received nearly 100,000 news-related photos and videos from viewers, but only published or aired about 10 per cent. Unlike the iReports featured on CNN and CNN.com, the new site will be unmoderated, more akin to YouTube.