comScore: Mobile news readers double in past year

comScore says that the number of people using their mobile device to access news and information more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

Full release:

comScore: Mobile Internet Becoming A Daily Activity For Many

Number of people accessing news and information on their mobile device more than doubles in a year.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

Accessed News and Information* by Frequency of Access

Three-month Average Ending January 2008 and January 2009

U.S. Mobile Phone Users

comScore, Inc.

Unique Users (000s)

Frequency of Mobile  Internet Access

Jan-08

Jan-09

% Change

Daily

10,821

22,369

107

Weekly

10,312

19,283

87

Ever in the month

36,870

63,182

71

*Excludes social networking

“Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people’s lives,” observed Mark Donovan, senior vice president, mobile, comScore. “This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information.”

Fastest-Growing Categories for Daily Mobile Web Access *

Three-month Average Ending January 2008 and January 2009

U.S. Mobile Phone Users

comScore, Inc.

Unique Users (000)

Daily Unique Users

Jan-08

Daily Unique

Users

Jan-09

% Change

Accessed News and Information (any)

10,821

22,369

107

Accessed social networking site or blog

1,761

9,278

427

Traded stocks or accessed financial account

1,135

3,274

188

Accessed movie information

1,077

3,072

185

Accessed business directories

939

2,447

161

Accessed entertainment news

2,104

5,470

160

*For categories of usage with monthly audiences above 15 million

“Social networking and blogging have emerged as very popular daily uses of the mobile Web and these activities are growing at a torrid pace,” observed Donovan. “We also note that much of the growth in news and information usage is driven by the increased popularity of downloaded applications, such as those offered for the iPhone, and by text-based searches. While smartphones and high-end feature phones, like the Samsung Instinct and LG Dare comprise the Top 10 devices used for news and information access,  70 percent of those accessing mobile Internet content are using feature phones.”

In January, 22.3 million people accessed news and information via a downloaded application. Maps are the most popular downloaded application with 8.2 million users, while search was the overwhelmingly favored use for SMS-based news and information access, with 14.1 million users. Overall, 32.4 million people used SMS to access news and information in January.

Young males are the most avid users of mobile news and information, with half of 18 to 34-year-old males engaging in the activity. The mobile Internet is also quite popular among females in the 18 to 24-year-old demographic, with 40 percent accessing it at least once in January.

  • http://www.mp3sevdam.com mp3

    In fact the set is so long I will post it in two parts, this is the first twelve songs, part two will feature the last seven songs of the regular set plus six encore tracks.

    All good things, as they say, must come to an end. Now, I don’t know that this blog ever really qualified as a “good” thing, but, from June 4, 2005 to March 5, 2009, it certainly provided me some much-appreciated distraction from the real world.Turkisch free mp3 download.

    I’ve always assumed that I would keep this blog going for as long as I was alive to do it, and so I have. But change is afoot, and the time has finally come to put this thing out of its misery.

  • Pingback: The App Model- Modern Ui

  • Pingback: The App Model | Modern Ui

  • satellitedishcovers

    I was surfing along to find a good article and thank god i got here. Good One. Thanks

  • Anonymous

    I was surfing along to find a good article and thank god i got here. Good One. Thanks

  • satellitedishcovers

    I was surfing along to find a good article and thank god i got here. Good One. Thanks