Cross-country partnership: Seattle, NYC

The Seattle Times and Long Island’s Newsday have an interesting partnership: they each promote each other’s online content when the Mariners and Yankees are playing each other. This week, for example, readers of seattletimes.com found this link, “Yankees-M’s coverage at Newsday.com,” and readers of Newsday.com saw, “The Seattle Times: Ichiro, Matsui Create Frenzy.”