A new report from Borrell Associates looks at the rapid growth of mobile apps with data on what’s happening now — and predictions of what’s likely to happen over the next five years — as the media world becomes increasingly mobile.
A few nuggets:
- The average smartphone has 22 apps. But after 6 months, only one of those original 22 is still being used.
- More than a half-million apps are downloaded every single hour
- Nearly all the advertising action on apps appears to be national. There are scant local dollars to be had just yet.
- By 2015, nearly two-thirds of all “online” advertising will be served up by a mobile device.
