Dayparting 101: Making news sites more responsive

People come to the Internet for different kinds of information during the morning, afternoon and evening hours, according to many studies. Breaking down the day into different parts and promoting different content during those times is known as dayparting, a new strategy many sites are adopting. The basic idea is to emphasize hard news in the morning and gradually place more emphasis on entertainment information as the day goes on. Here are some more specific tips on how to make a news site more responsive to users needs, for dayparting experts at Minnesota Opinion Research Inc.

The Online Journalism Review also looks at how several sites are practicing dayparting.

COMMENTS

http://mediainchina.blogspot.com Fons Tuinstra

I think the assumption that people come for different information on the internet in different parts of the day might be true, but since timezones do not play a role anymore on the Internet it is very unclear what the practical side of that argument is. Your evening is my morning in China. How would you deal with that?
Ok, you might have a very regional focus and target an audience that goes to bed at the same time, then it still might work. But keeping the people loyal to your product might need a bit more, now the rest of the world is at our finger tips – for free.