Did the web kill Gourmet magazine?
October 30, 2009 · Filed Under Business Bytes, News
MediaShift suggests it was a combination of the rise of food bloggers, user-generated recipe sites like All Recipes, and the changing game of branding.
“More and more, people don’t care about brands,” say Jim Sexton, senior vice president and editorial director for Time Inc. Lifestyle Digital. “It’s an interesting challenge for companies based on brands. Do they resonate as well online when people have a thousand different choices for where to get a recipe? Even a venerable brand like Gourmet, unless they play the SEO game really well, the big name won’t matter to the audience.”
Comments
2 Responses to “Did the web kill Gourmet magazine?”
Got something to say?
Ruth Reichl killed Gourmet. The most worthless work product of any Editor in Chief of any magazine.
Ruth did not kill Gourmet — the internet did. Everybody in my generation (20 something) would rather browse through sites like tastespotting.com, allrecipes.com, foodblogs.com and all the others rather than flipping through a bunch of magazines or cookbooks. It’s a total no-brainer to look in the internet instead of hard copy.