Most media sites are obsessively focused on how to get more traffic from Facebook and Twitter, but few pay attention to LinkedIn. Big mistake. It is one of the fastest growing social networking sites with deep user loyalty and engagement, and is quickly becoming a big potential traffic source, especially to news and information sites.
On B2B sites, in fact, LinkedIn refers more traffic than Facebook and Twitter combined, according to a 2010 study by LeadForce.
Since LinkedIn launched its LinkedIn Today news section, sites have seen a big uptick in traffic from LinkedIn. The chart below from Silicon Alley Insider shows how dramatic the growth has been recently.
I’m increasingly meeting people who now visit LinkedIn on a daily basis and who find new features like LinkedIn Today incredibly valuable.