NewsCred, a New York startup that is building a next-generation digital wire service, announced tonight that former Reuters Media President Chris Ahearn will be joining its board. CEO Shafqat Islam made the announcement at a forum NewsCred sponsored on the future of news, held at General Assembly, a popular startup workplace in New York City. This is a great addition to NewsCred’s board; Ahearn knows the syndication business inside-and-out. I’ve been watching NewsCred grow for the past year and they are impressive. I’d suggest you keep an eye on them too. If you’re interested in learning more, PaidContent recently wrote a good piece about their business and what makes them unique.
The game changer in NewsCred’s approach is technology. The company provides API’s that make it easy for any site to bake in its own newsfeed, but it also offers tools that help firms control the fire hose of content they purchase. This means sites can get a stream of automated, customized content; in the case of brands, the fire hose can also be tweaked to ensure damaging stories don’t appear in the mix.