Entertainment Weekly print edition to publish video ad

An upcoming issue of Entertainment Weekly’s print edition will be embedded with a video player that will run ads for CBS shows and Pepsi, the Associated Press reports.

The ad comes in a heavy-paper package resembling the kind of novelty greeting cards that make noises. A roughly two-inch screen starts playing automatically as the page flips open. A speaker is embedded below it. CBS Corp. and Time Warner Inc.’s Entertainment Weekly billed the video advertisement as the first ever to appear in a print magazine. CBS says the video player insert, made by a Los Angeles company called Americhip Inc., will be able to withstand the binding processes and mail delivery.

August 19, 2009 by
Filed Under: Business Bytes

COMMENTS

  • http://zippy1300.blogspot.com danny bloom

    Someday there will be e-books in the shape (and texture) of books. This advert is just the beginning of books that appear in book form, between hard cover or soft covers, and use E-Ink on special page screens to run the entire book. And as such, the book can be modified later, editied, added to, etc, by the author. Science fiction? Maybe? Then again, did you see Minority Report with Tommy Cruise in it? He was reading this kind of futuristic book!

    Take the questionaire here: send answers to danbloom AT gmail

    LINK
    http://zippy1300.blogspot.com/2009/08/screening-on-screens-versus-reading-on.html

    questions for YOU, Bill……

    for my blog on ”reading versus screening” in the Internet age,

    1. Since reading on paper is very different from reading on screens,
    do you think that at some point it might be USEFUL to coin a new word in English
    for “reading on screens”, ……yes or no?

    2. If YES, …..can you suggest any possible words for this new word: maybe
    scanning? screen-reading? screening? any other words you can think of
    that might work well here, words or terms?

    3. A futurist inthe USA , a very well known person, tells me:
    “Screening” is not a new term, but this might just be the time that it
    catches on, given the imminent arrival of Apple’s iPad, and other
    devices. The last time I heard it — screening — in this way — was
    back in the late 1990s when the RocketBook and Softbook made their
    debut, but the term didn’t do any better than the products did.”

    do you agree with him that THIS might be the time SCREENING catches
    on? Yes or no or comments?

    4. This furturist told me “This time around, screening is a clever and
    useful term capturing the fact
    that the experience reading on a screen is fundamentally different
    from reading on paper. Not a priori worse or better; just different.”
    Do you agree with him here, yes or no or comments?

    5. This futurist also told me …”So definitley SCREENING is the right
    word for the moment in terms of drawing
    people’s attention to the vast literary shift about to wash over
    us….Do you agree that we are now witnessing a vast literary shift
    about to wash over us? YES NO MAYBE? COMMENTS?

    6. Is there any research yet that speaks about the way that different
    parts of the brain light up when people read on paper compared to when
    they read on a screen? Has anyone studied it this way yet? Can it be
    studied this way? Do you think it is possible that different parts of
    the brain light up when we read on paper vs reading on screens? Might
    PHD people do research on this in the future.? how could one conduct
    such research? with MRI machines? brain scans?

    7. Does reading on screens hamper or hinder our critical analysis
    skills of what we are reading?

    8. If in the future most reading is done on screens, from computers to
    iPhones to Kindles to even textbooks on screens, could this hurt the
    critical thinking skills of young people to think, analyze and asess
    information?

    9. Do you think people will be reading on paper surfaces anymore in
    the year 2050? in the year 2099?

    10. Are you willing or ready to say goodbye to MR PAPER, and greet
    the SCREEN AGE with a complete open-minded welcome?

  • gorneathian

    I heard that there was some kind of easter egg in it – you know if this was intentional, or did someone hack into the system? I saw this youtube thing:http://www.youtube.com/watch?v=NfV2hoRmmHg