Facebook Comments are four times as valuable as Likes, according to a recent study by EdgeRankChecker.
EdgeRankChecker found thatfor every Like a Post gets, it received on average 3.1 Clicks. For every Comment a Post receives, it results on average 14.678 Clicks.
This demonstrates the importance of engaging readers on Facebook with questions and other language that encourages commenting and debating. Simply writing headlines and posts with the intention of getting people to click is actually less beneficial in generating clicks than writing content that inspires people to comment.