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The economics behind one of YouTube’s most successful creators

Jonathan Dube — Wed, 22 Feb 2012 13:34:06 +0000

Maker Studios is one of YouTube’s biggest and most-successful content creators, with more than 160 full-time staff. When YouTube started dishing out $100 million last year for new channels, as part of an effort to generate more than 25 original hours of programming, Maker “won”...

Magazine readers prefer tablet versions to print

Jonathan Dube — Thu, 16 Feb 2012 21:08:18 +0000

This doesn’t bode well for the future of print magazines: according to media measurement and insights firm GfK MRI, 67% of tablet users say they would rather read an electronic version of a magazine than a paper version. The overwhelming reason seems to be convenience, as roughly 65% of...

The ultimate Steve Jobs video collection

Jonathan Dube — Wed, 15 Feb 2012 21:55:49 +0000

If you’re a Steve Jobs fan here is a fantastic collection of video clips of him talking about innovation and leadership, curated on Chill.com, a video-site that is a Pinterest clone. It’s also a good way to see the value of well-done video curation, and how Chill.com can be used in...

How to make great infographics

Jonathan Dube — Wed, 15 Feb 2012 21:51:40 +0000

Oversized infographics seem all the rage these days, especially by brands looking to get some viral buzz. Unfortunately most of them aren’t worth the time it takes to scan them. Here are some good tips on how to “Whip Up an Infographic that Sticks to your Palate in 10 Seconds or...

Game consoles rising fast as connected-TV platforms

Jonathan Dube — Mon, 13 Feb 2012 14:34:21 +0000

The 2011 edition of Deloitte http://www.deloitte.com/ and Harrison Group’s “Changing the Game: State of the Media Democracy” report shows usage of video game consoles as TV viewing devices rising at a rapid pace, eMarketer reports. It’s still much more common for web users to watch their favorite...

Gary Vaynerchuk: Why you should care about the ‘interest graph’

Jonathan Dube — Thu, 09 Feb 2012 03:35:50 +0000

In this video from The Daily, Gary Vaynerchuk explains the “interest graph” and why the future of social media is not about who you’re friends with, but what their interests are.

Lady Gaga’s New Social Network Resembles Pinterest, Reddit

Jonathan Dube — Wed, 08 Feb 2012 17:06:20 +0000

Pop megastar Lady Gaga has pierced her powerful, digitally-willing paws deeper into the online world with the closed beta launch of her new social network. via Mashable

NPR: Social Media Fails To Dominate Election Coverage

Jonathan Dube — Wed, 08 Feb 2012 16:28:20 +0000

“Newt Gingrich has made it clear his GOP presidential aspirations also depend on running a national media race on cable TV and in major newspapers. A study from the Pew Research Center shows the promise that “new media” will dominate the nominating process isn’t coming true....

The best Super Bowl second-screen and social TV tools

Jonathan Dube — Sun, 05 Feb 2012 22:23:40 +0000

Super Bowl XLVI promises to be the biggest second-screen TV and social TV event in history, with dozens of companion apps, special websites and add-on features being offered across desktop and mobile platforms. Some of the more interesting ones include: NBCSports.com will stream the game live...

Make Every Ad Perform Like a Super Bowl Ad

Jonathan Dube — Sat, 04 Feb 2012 19:03:03 +0000

If you are curious how social media analytics firms are helping brands, Networked Insights, a social media analytics and marketing start-up, has published a free report, tied to the Super Bowl, on how you can use real-time social data to understand your audiences and deliver them relevant content....