Flipboard’s personalized magazines really take off

Looks like Flipboard’s move to give all of its users the ability to create personalized, topical magazines was brilliant. Since Flipboard did so in March, more than half a million personalized magazines have been created, and Flipboard says that over 50 percent of its users are  reading these personalized magazines daily, according to TechCrunch.

Some of these have been created by  publishers themselves, with a few of the more popular ones coming from Esquire, Rolling Stone, Martha Stewart Living, National Geographic and others. Meanwhile, magazines created by users are also popular – TechCrunch contributor MG Siegler’s “Reading List” mag, for example,  made #3 on the most popular list.