Google CEO on the future of newspapers

Eric Schmidt, chairman and chief executive of Google, discussed the future of newspapers, developing online advertising and antitrust issues with The Financial Times. 

With a number of newspapers, and The Washington Post being an example, we are very interested in trying to develop online news versions that somehow address the immediate needs of people and for which advertising works better. Without commenting specifically about products it seems to me that the newspaper that I read online should remember what I read. It should allow me to go deeper into the stories. It’s that kind of a discussion that we’re having.

  • Mr. Baker

    If you’re curious how the discussions over this decision went at Google, read this (satirical) behind-the-scenes look:

    http://www.thedeal.com/dealscape/2009/05/of_course_google_isnt_buying_a.php

  • http://www.google.com/profiles/sicaktakip academic

    I think i google should have its own newspaper . I turst google policies.

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