Find ways to use search keywords and other tools that help news aggregators and social media sites point to your online content at this webinar, The Science of Search: Guiding Online Readers to Your Content.
Here are some of the topics:
- How URLs help readers find and use your site
- What metadata is and why you need it on your content
- How to use existing resources to improve your “findability”
- How to keep up with search keyword trends and avoid SEO tricks
