How Did Gangnam Style Go VIral?

By now you’ve seen the amazing viral video Gangnam Style, by the Korean pop star PSY, but how did it become so popular? “The label behind Gangnam, YG Entertainment, had a plan long before the video went live…

“They knew they wanted to break into new markets and started building a platform they would be able to push content out on. Looking at their various YouTube channels they had 2.5 million subscribers pre-Gangnam and had achieved in the region of 1.6 billion views of musicians’ videos across those channels. Having these subscribers is key and meant they could get a high number of views in a short space of time helping them quickly gain shares and get featured in YouTube’s daily chart. Having an audience is a good start but you need them all to share it and watch it, again and again.” Find out what YG Entertainment did to make it such a big success.