How Social Media Turns the World Economic Forum into a Virtual Event

The WEF has declared this year’s meeting to be the most digital to date. With the help of some of its partners, the WEF opened up a variety of channels to follow the event, sharing infographics to their almost 130,000 fans on Facebook and Google+ (more than 1.7 million followers) or using the Forum Blog and guest authors like WordPress founder Matt Mullenweg to drive traffic to their sites and start conversations. Key sessions and press conferences were also livestreamed on multiple channels and then put on YouTube. . . .

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