How to write great Twitter headlines

It’s a little known secret that people will retweet based on the headline alone, before even clicking through to the content.

Brian Clark offers some tips on how to write great Twitter headlines.

Among them:

The first thing to keep in mind is that a headline is a promise. It promises some kind of benefit or reward in exchange for attention. That reward could range from an amusing diversion to the solution to a pressing problem.

A good way to make sure your headlines always offer a compelling reward is to use the 4-U approach. This is a copywriting technique taught by AWAI.

Your headlines must:

  1. Be USEFUL to the reader,
  2. Provide him with a sense of URGENCY,
  3. Convey the idea that the main benefit is somehow UNIQUE; and
  4. Do all of the above in an ULTRA-SPECIFIC way.
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  • hari kotadia

    The Universal Solution – The United World.

    The United World.

    Solution all in one.
    Solution all in built.

    Knowledgeable new born.

    Flying lovers Copenhagen.
    Roaming climate romance.

    Curiously lost the track.
    Open battle game war.

    Traps/tricks counter act.
    Wisdom voice back track.

    How to open the heart?
    Where, the natural love.

    What some would say?
    Lost that your mind.

    Found free and fresh.

    Memory access upgrade.
    No hang up No disk crash.
    Sectors arranged all intact.

    No pressure no sugar.
    Smartly moving graphs.

    Revision Report short vision.

    Simplicity too evident.
    Complexity un-designed.

    Sure insure yes we can.
    Change the world even.

    Climate lovers Copenhagen.
    Climate lovers earth around.

    Found the magic lamp.

    Solution all in built.
    Solution all in one.

    The United World.

    Best of luck,
    Hari Kotadia

  • Anonymous

    mai samajhta hu ki es sarkar ko ab satta mai bane rahne ka koe aadhikar nahi hai jab aapne sahiyogiyo ko sath mai nahi le saki aur aapna tathakatith LOKPAL BILL upperhouse me pass nahi kara saki.etni dum bharti hai yah sarkar jabki phichle ek saal se her morche par asfal rahi hai