It’s a little known secret that people will retweet based on the headline alone, before even clicking through to the content.
Brian Clark offers some tips on how to write great Twitter headlines.
The first thing to keep in mind is that a headline is a promise. It promises some kind of benefit or reward in exchange for attention. That reward could range from an amusing diversion to the solution to a pressing problem.
Your headlines must:
- Be USEFUL to the reader,
- Provide him with a sense of URGENCY,
- Convey the idea that the main benefit is somehow UNIQUE; and
- Do all of the above in an ULTRA-SPECIFIC way.