Infographic shows real value & costs of social media

What is the real cost of social media, and the real value? Facebook fans, for example, spend 2-3 times as much on brands as non-Facebook fans. Focus.com, the leading online business professional network, has built a cool graphic showing that and more.

(click to enlarge)

May 26, 2011 by
Filed Under: News, Social Media

COMMENTS

  • Anonymous

    Great graphic – one caveat: some of these numbers (ie @oldspice) are freakshows not benchmarks and should NOT be used to set expectations for your brand. There is much that is good here, though. Kudos!

  • Anonymous

    Great graphic – one caveat: some of these numbers (ie @oldspice) are freakshows not benchmarks and should NOT be used to set expectations for your brand. There is much that is good here, though. Kudos!

  • Pingback: Latest Social Media News