Worldwide spending on Internet advertising shrank for the second consecutive quarter, by 5 percent in the second quarter of the year, to $13.9 billion from $14.7 billion, according to research firm IDC, which expects a similar drop in the current quarter.
But analysts see some good news in all of this. Since ad spending has steadily dropped since the beginning of 2008, growth is now relatively flat. “We don’t see the steep decline in the growth curve anymore,” said an analyst, Karsten Weide. “I think it’s a safe bet to say we have probably hit bottom. Things aren’t great but at least they aren’t getting any worse anymore.”
