Internet ad spending increased in 2009

Internet display advertising expenditures increased 7.3 percent in 2009, aided by sharply higher spending from the telecom, factory auto and travel categories, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008

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    This isn't surprising, what with the slump in the economy over the past year coupled with the rise in social networking sites and other internet-based businesses. People are spending more and more time online, so it makes sense that more advertising dollars would be spent there.

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      +1 to this comment.

      And of course, the fact that online advertising costs a lot less than most advertisement campaigns.

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    This isn’t surprising, what with the slump in the economy over the past year coupled with the rise in social networking sites and other internet-based businesses. People are spending more and more time online, so it makes sense that more advertising dollars would be spent there.

    • http://fastforwardacademy.com/ enrolled agent study guide

      +1 to this comment.

      And of course, the fact that online advertising costs a lot less than most advertisement campaigns.

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    businesses looks it as a new medium for advertising…

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    businesses looks it as a new medium for advertising…

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    there's no one to blame its just all about change…

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    there's no one to blame its just all about change…