Grassroots Media Efforts
Rocky Mountain News' YourHub.com
http://YourHub.com
"It's a new approach to news, a participatory approach that puts you - our readers - at the center of the equation," Rocky Mountain News editor John Temple wrote in Saturday's paper. "YourHub.com is an electronic town square where people can share their lives and make connections. If they think something is news, they will be able to make it news at YourHub.com. The site is a community hub where you will be able to find everything from library hours to news about events and people in your community, written by residents - and journalists, too.
"YourHub.com is committed to being easy to use, interactive, interesting, friendly, fun, useful and up-to-date. To start, there will be 39 YourHub.com Web sites, one for every community in the seven-county metro area....
"YourHub.com will let you share stories, photos and opinions, list events and sell things. But YourHub.com is more than a network of Web sites. It's also going to have a print component....
"YourHub.com is going to allow us to add even more local coverage. Soon we'll be adding Rocky sections with names like YourHub.com/Highlands Ranch that dig much deeper into community life.
These sections will be delivered on top of both the Rocky and Post to subscribers on Thursdays later this year. Think of them as a rich source of material to stick up on your fridge. The sections will be filled with pictures of your neighbors - and maybe even you - pictures that you provide to us, everything from anniversaries and award presentations to recreational sports and your take on major local events - and don't forget pets."Just as WeekendSpotlight shines the light on entertainment news and Rocky Preps covers high school sports, our YourHub.com sections will add a new, intensely local flavor to Thursdays. They will be print sections where readers get to define the news. Based on what you post online, we'll know what you consider important, and we'll publish it."
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April 10, 2005 | E-MAIL | PRINT
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