Mr. JONATHAN DUBE (MSNBC.com): There are newspapers 10 times the size of the Lawrence paper that probably have a half dozen people at the most who are working on the content.

FOLKENFLIK: The World Company has a dozen with a newspaper circulation of just 20,000. Circulation levels are dropping--are stagnating at many papers. Younger readers are disappearing. Many media companies hope to find salvation in a strategy called convergence, presenting the news across different outlets across television, in print and online. But many companies lost a lot of money in online journalism in the 1990s. They scaled back their ambition. Not in Lawrence. And Dube says there's a key reason why.