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MarketWatch: WashingtonPost.com 'liberated' by dual home pages
Frank Barnako: The executive editor of WashingtonPost.com says feedback from the site's decision to offer two home pages, including one targeted at local readers in the Washington, D.C., metro area, has been largely positive. Jim Brady told CyberJournalist.net, "We're now able to do day-parting on the local page because, for the first time, we know the time zone" of readers. That means local traffic cameras during rush hours can be featured, as can area weather stories. The other "home page" offered by the Washington Post Co. (WPO: news, chart, profile) subsidiary concentrates on national and international news and is served up to visitors whose site registration information indicates they are outside the metro area. Offering a local page has "given us an outlet for local stories (where) we've always shown some restraint since so many of our users are national and international," Brady added. "I think we feel liberated."
August 07, 2005 | E-MAIL | PRINT
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