The World Association of Newspapers’ “Future of the Newspaper” project has published an interesting report on how newspapers need to develop mobile content-based revenue streams.
Paid Content sums up some of the best suggestions from the report:
• Encourage readers to send in their first night reviews of shows, for publication the following day. Publish as many short reviews as possible and give prizes for the best review.
• Allow readers to be alerted every time a key word or series of words that are important to them appear in the newspaper. This could be “beckham”, “diabetes”, “saxophone”, “suit sale”.
• Help advertisers increase their response by setting up a fast advertisement response system where readers simply dial a short code to receive details of a special offer, or can be sent a mobile coupon that they can use to reclaim a discount or other benefit.
• Re-purpose sports results and match analyses into easily downloadable tables and files that fans can track. Make sport and other newspaper photographs available as downloads.
