Yahoo!’s Overture Services Inc. has launched a new service, Local Match, that lets advertisers precisely target customers interested in a specific neighborhood and present customized offers and business details to them. The service is notable because it can match customers with businesses as little as a half-mile away.
Newspapers with few resources to match services like this will find this a valuable tool. But others should beware — services like this are just one more step toward companies like Overture encroaching on turf (and ad sales) traditionally owned by local news providers.
