In the 10 months since SeattlePI.com embarked on one of the more aggressive experiments in dayparting and launched a radically revamped “night edition,” the site has seen weeknight page-views jump by 35 percent on average.
AZCentral also recently reported similar success.
SeattlePI.com’s traffic has gone up during dayparts as well, though not dramatic. Page-views for the early afternoon (1-4 p.m.) and “drive-time” (4-7 p.m.) dayparts are up by about one-quarter. The news-heavy morning daypart, available from midnight through 1 a.m., saw an average increase of 17 percent.
