Interesting partnership: NBC Digital Networks is teaming up with Procter & Gamble Productions on a series of new vertical content sites targeted at baby boomers, Mediaweek reports. The main hub is Lifegoesstrong.com, and verticals include Familygoesstrong.com, Stylegoesstrong.com and Techgoesstrong.com.
Life Goes Strong is the third such Web content project to come out of an ongoing partnership between P&G and NBC, Mediaweek says. Previously the two companies have collaborated on the traditional brand-friendly Petside.com and DinnerTool.com.
