Comments on: New York Post weighs IntelliTxt http://www.cyberjournalist.net/new-york-post-weighs-intellitxt/ News and resources about how technology is transforming the media Sat, 19 May 2012 10:15:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: vinyl http://www.cyberjournalist.net/new-york-post-weighs-intellitxt/comment-page-1/#comment-1723 vinyl Sat, 08 Apr 2006 00:52:34 +0000 http://cyberjournalist.net/?p=1835#comment-1723 <strong>vinyl</strong> vinyl vinyl

vinyl

]]> By: AdGuy http://www.cyberjournalist.net/new-york-post-weighs-intellitxt/comment-page-1/#comment-1722 AdGuy Wed, 09 Nov 2005 10:12:57 +0000 http://cyberjournalist.net/?p=1835#comment-1722 On the sites that I have seen that use IntelliTxt, the words that are linked are double-underlined to clearly differentiate the ads from normal hyperlinks. If they haven't already, most web users should quickly learn that these links are not traditional hyperlinks. This education will occur as more sites use this type of approach for contextual advertising. I don?t necessarily think that this is ?spamming of editorial content.? Publishers control the number of advertisements that appear within editorial content, not Vibrant Media. According to their website, Vibrant Media recommends between 2 or 3 links per page and their technology allows for 1 word per paragraph. While there is definitely controversy regarding this advertising technique, the fact is this solution brings search dollars to publishers. These publishers are in need of an unobtrusive advertising solution to help monetize their site. Ultimately, it?s the publishers decision on how to handle advertising on their site and eventually readers will find the in-text ads useful. On the sites that I have seen that use IntelliTxt, the words that are linked are double-underlined to clearly differentiate the ads from normal hyperlinks.

If they haven’t already, most web users should quickly learn that these links are not traditional hyperlinks. This education will occur as more sites use this type of approach for contextual advertising.

I don?t necessarily think that this is ?spamming of editorial content.? Publishers control the number of advertisements that appear within editorial content, not Vibrant Media. According to their website, Vibrant Media recommends between 2 or 3 links per page and their technology allows for 1 word per paragraph. While there is definitely controversy regarding this advertising technique, the fact is this solution brings search dollars to publishers. These publishers are in need of an unobtrusive advertising solution to help monetize their site. Ultimately, it?s the publishers decision on how to handle advertising on their site and eventually readers will find the in-text ads useful.

]]> By: Steven Streight aka Vaspers the Grate http://www.cyberjournalist.net/new-york-post-weighs-intellitxt/comment-page-1/#comment-1721 Steven Streight aka Vaspers the Grate Fri, 25 Feb 2005 18:00:53 +0000 http://cyberjournalist.net/?p=1835#comment-1721 I feel this IntelliTXT garbage is "hypertext content spam": it tricks users into viewing an unsolicited ad and directs users to vaguely contextual or totally irrelevant commercial web sites. This IntelliTXT is an alarming deviation from the fundamental philosophy of hypertext linking. A hypertext link in the midst of editorial content is expected by users to lead to a destination containing support material, and not to a sales pitch. This IntelliTXT disruption of user expectations and online etiquette is as disturbing as blog comment spam or email spam. I consider it the spamming of editiorial content, and completely beneath the dignity of reputable web sites and publications. My article explains this idea further: <a href="http://vaspersthegrate.blogspot.com/" rel="nofollow">http://vaspersthegrate.blogspot.com/</a> 2004/11/content-hypertext-spam.html I feel this IntelliTXT garbage is “hypertext content spam”: it tricks users into viewing an unsolicited ad and directs users to vaguely contextual or totally irrelevant commercial web sites.

This IntelliTXT is an alarming deviation from the fundamental philosophy of hypertext linking.

A hypertext link in the midst of editorial content is expected by users to lead to a destination containing support material, and not to a sales pitch.

This IntelliTXT disruption of user expectations and online etiquette is as disturbing as blog comment spam or email spam.

I consider it the spamming of editiorial content, and completely beneath the dignity of reputable web sites and publications.

My article explains this idea further:

http://vaspersthegrate.blogspot.com/
2004/11/content-hypertext-spam.html

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