Media companies are having great luck selling their iPad applications to advertisers prelaunch, The New York Times reports.
FedEx has bought advertising space on the iPad applications from Reuters, The Wall Street Journal and Newsweek. Chase Sapphire, a credit card for the high-end market, has bought out The New York Times’s iPad advertising units for 60 days after the introduction. Advertisers including Unilever, Toyota, Korean Air and Fidelity have booked space on Time’s iPad application. In a draft press release, The Journal said a subscription to its app would cost $17.99 per month, and the first advertisers included Capital One, Buick, iShares and FedEx.