NYTimes.com gets record traffic

NYTimes.com has been getting record traffic since the Iraq war began. The site reports a record 30.7 million page views on March 24, with more than 2.3 million unique worldwide visitors that day, the first Monday after the United States bombed Baghdad. The previous record of 29.2 million page views was on September 13, 2001, with 1.25 million unique visitors for the day. March page views jumped 34 percent to 615 million over February's 460 million page views, and rose 42 percent over January's 432 million page views. Year-over-year, traffic doubled to 615 million page views in March 2003 from 306 million page views a year ago. Multimedia use is also growing rapidly -- reflecting the site's increased emphasis on it -- with 620,000 unique users in January, 1.1 million in February (due to the space shuttle crash) and 1.3 million in March.

The site's traffic growth appears to be translating to dollars, too. Perhaps even more encouraging to the company, New York Times Digital marked its 7th consecutive quarter of operating profit, $3.2 million in the first quarter compared with $0.2 million for the same period last year. Revenues for the new-media division grew 21.4% in the first quarter to $19.6 million.

Apr 14, 2003 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)

Discussion

1 comments about 'NYTimes.com gets record traffic'

Nice site.

Posted by hair loss remedy at November 14, 2004 12:15 PM

Post a comment

Name:

Email Address (will not be published):

Comment on "'NYTimes.com gets record traffic'":


Security code:     Enter code to post:

Site Map