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Miami Herald's innovative personalized news

The Miami Herald has launched a new personalized version of the newspaper online at MyHerald.com. The new "Quickbrowse" version -- developed in partnership with Quickbrowse creator Marc Fest -- lists every story in each days paper, reports Poynter columnist Sree Sreenivasan. You check off the stories you're interested in and then get a new page with the complete text of all of those stories -- making it easy to scan and print them without any more clicking. The Herald charges $5 a month for both the PDF and the Quickbrowse versions of the paper, after a two-week free trial. "After testing out MyHerald for a couple of weeks, I am convinced that other newspapers should definitely look into offering their readers a similar service," says Sreenivasan.

May 07, 2003 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)



Discussion

1 comments about 'Miami Herald's innovative personalized news'

I have some ideas for encouraging kids (say 11-18) to become cyber-journalists.

So much of kids stuff on the web is about passive entertainment, so I thought encouraging them to be a real news-hound would be both active and educational.

I imagine that if it took off, advertisers would be queuing up to get their banners in front of this particular demographic, so I would guess it could be self-funding quite quickly.

Although I am based in the UK, in the university town of Cambridge, I wondered if you had any thoughts on possible collaborations or routes through to success.

Maybe Yahoo would like a more positive kids portal than the rather negative "Yahooligans"!

What do you think?

Should I just approach a major UK newspaper to take this on, or do you believe you know of a route to make this happen?

Many thanks,
Kevin Cogman
afriqabooks@yahoo.com

Posted by Kevin Cogman at March 26, 2004 3:15 AM



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