Web site affinity drives ad performance
New research from the Online Publishers Association demonstrates that the sites on which advertising appears significantly impact how that advertising performs -- more than than frequency of ad exposure. In particular, the study by comScore Networks found that the three best measures are: likelihood to recommend the site to a friend, satisfaction with site content, and whether or not the site is considered to be a "favorite" within its category. Here's the full report.Jul 03, 2003 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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