Good ideas for using Weblogs on news sites

E&P's Steve Outing suggests some good ways Weblogs can be used by news sites:
•Public moblogs, populated with text and photos from a news site's audience;
•Weblogs written by members of the community, to diversify the publication's voices;
•Use blogs as a way to attract a younger demographic, such as running ones on hip music;
•Identify narrow coverage areas where there's a local market need and hire a talented journalist who specializes in that area to run a blog under the news company banner;
•Use Weblogs by key editors to report on the inner workings of a newspaper or media operation;
•An "Action Line" consumer-help Weblog, where the audience helps answer consumers' questions.

Aug 04, 2003 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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