Don't be afraid of blogs

Media companies shouldn't be afraid of blogs, says Online Journalism Review editor Michelle Nicolosi. "More papers should think about setting up reporters with blogs. Working on them should be optional -- not mandated -- and reporters should be given the freedom to have a little personlity in their blog, to link offsite, to post pretty much as they see fit. If they do a bad job, cancel it. But if you try to control it too much, the blog will not really be a blog -- it'll be briefs. Newspaper style briefs are boring. They don't have the same appeal and won't draw the same kind of crowd as a personality-driven insider's look at a given topic."

Aug 18, 2003 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

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