Web-based video ads to dominate

A recent Yankee Group report says the 30-second TV ad will soon lose top billing as our most valuable marketing vehicle and be replaced by Web-based video advertising. Writing in Business 2.0 (subscription required), Industry Standard founder John Batelle says Microsoft's MSN is "leading the revolution" with its newly launched MSN Video, the Web's first high-quality broadband video service to be entirely free to consumers. "Making its debut this winter in the U.S., it will feature on-demand, interactive news, sports and entertainment at no cost to viewers -- no subscription fees, no annual charges, nothing. Instead MSN Video will carry traditional 15-second video ads," Batelle writes.

"MSN Video is pioneering a form of advertising that will be vastly different from its TV ancestors: It will be measurable, trackable, and targetable to the nth degree of demographics....marketers will be able to target specific intent to buy -- and psychographics to boot."

(Disclaimer: CyberJournalist.net Publisher Jonathan Dube is managing producer of MSNBC.com, a partner of MSN Video.)

Oct 15, 2003 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

Discussion

0 comments about 'Web-based video ads to dominate'

Post a comment

Name:

Email Address (will not be published):

Comment on "'Web-based video ads to dominate'":


Security code:     Enter code to post:

Site Map