What blogs can do for you
California politics blogger Dan Weintraub was at The Poynter Institute recently to participate in an election coverage workshop. He spent several hours talking to the group about his Weblog and what it's done for him and the Sacramento Bee, where he works as an editorial columnist, writes Poynter's Julie Moos in Lost Remote. Among the things he says its done for him (and thus can do for you):•Built readership for the website
•Created buzz about the paper
•Spoke to a niche audience without alienating the broader readership
•Expanded audience beyond circulation (or viewing) area
•Created a feedback loop that brought him more sources and tips
•Lured readers to the print product
•Connected with a younger demographic
•Allowed him to try a different writing style and develop more consistent writing habits.
Nov 25, 2003 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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