Web Spawns More Print
We're used to seeing print publications go online, but it's a bit rarer to see publications that originated online move into the print world. Readerville.com, a wonderful community site for book lovers built around online reading groups (and a site well worth checking out), launched a print magazine, The Readerville Journal. But after six issues, the magazine suspended publication "due to economic circumstances."Others have tried turning Web sites into print publications with mixed results. Inside.com spawned a largely unsuccessful print magazine which may have led to the site's failure. Another Web site, ePregnancy.com, recently launched its own magazine.
There's no reason Web sites can't move into the print world successfully -- in fact, doing so makes sense in that there's already a built-in readership that could help alleviate some of the brutal magazine start-up costs of acquiring readers. But the print magazine needs to offer readers something they can't get online, and at the same time fill a void in the magazine world.
Dec 10, 2003 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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